Expand Our Reach

Expand our Reach

As People of Action we are inclusive, engaging, compassionate, and ambitious on behalf of the world.

Let’s share our values with new audiences, create new ways to bring people together to experience the power of Rotary.

To expand our reach we will:

rotary environment

Grow and Diversify our Membership and Participation

We will achieve this by:

  • Achieve a net increase in membership
  • Set clear targets for generating membership leads, as a result of a new marketing strategy. We will then go on to qualify, refer and convert those leads to join Rotary, while also offering new membership avenues, such as the Rotary Global Hub.
  • Starting and nurturing a minimum of 3 new, innovative and flexible clubs per district
  • Improving the level of retention of those members in the first two years of their membership
  • Growing the number of Rotaract clubs and Rotaractors
  • Collecting relevant demographic information of new members in order to track improvements in diversity
  • Reducing the average age of membership across the organisation

rotary member smiling end polio now event

Create New Channels into Rotary

We will achieve this by:

  • Increasing the number of cause-based channels within the Rotary Global Hub
  • Rapidly increasing the number district passport clubs
  • Encouraging and chartering more flexible satellite clubs
  • Improving Rotary's connections into the corporate market

Increase Rotary's Openness and Appeal

We will achieve this by:

  • Implementing a cohesive, integrated marketing strategy and aligning all external channels to market
  • Actively promoting multi-generational initiatives around the environment as a unifying cause
  • Driving culture change through greater internal communications planning
  • Enhancing communication channels to grassroots Rotarians through Specialist Advisor Teams as Cluster Level
  • Offering Diversity Equity and Inclusion (DEI) sensitivity training for club and district leadership roles
  • Fully integrating Rotaractors into district and club events and leadership opportunities

Build Awareness of our Impact and Brand

We will achieve this by:

  • Elevating Rotary in Great Britain and Ireland's profile as people of influence, purpose and action
  • Continuing to host Volunteer Expo
  • Increasing existing membership buy in and engagement
  • Gaining speaker engagements and promotional opportunities for senior leaders
  • Engaging with Chambers of Commerce, partner and business events
  • Promoting awards of public interest, such as Rotary Young Citizen Awards and Rotary Champions Awards
  • Implementing digital and social media strategy
  • Erecting and encouraging visible, long-lasting community signage to commemorate project work
  • Encouraging and supporting community assessments by clubs
  • Hosting webinar learning events and providing customisable digital assets
  • Cleaning up stagnant websites and social media pages

Our other Strategic Objectives

Increase our Impact
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Enhance Participant Engagement
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Increase our Ability to Adapt
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