Cardiff Rotarians have been getting themselves well and truly noticed in the Welsh capital.
They have been using a billboard at the Capitol Centre to promote Rotary in South Wales.
The prime city centre location was used recently to promote World Polio Day. It has also featured World Peace Day and Rotary Day.
Alison Sutherland, who will take over as District Governor for Rotary in Southern Wales (District 1150), was the instigator behind the project.
“We have been using an electronic billboard for about six years,” explained past District Governor, Steve Jenkins.
“It was Alison Sutherland who made the connection by asking whether the firm behind it would put on a free ad for us to promote a Stroke Awareness Day at the Capitol Centre where the billboard was located.
The first sign is situated next to Queen Street Station in Cardiff, which has a footfall of around 10,000 people a day.”
“They agreed and we have used it since about three times a year for Rotary Day, World Polio Day and World Peace Day.
“It is still provided free of charge and the firm have now added a second, which is also in a prominent position. We rely upon Alison’s good relations with the firm and do not overuse their generosity.”
The first sign is situated next to Queen Street Station in Cardiff, which has a footfall of around 10,000 people a day. The second electronic billboard is situated on Newport Road, near to the city centre.
The adverts are part of a loop which is operated remotely and stay on for about 10 seconds in between paid advertisements every minute.
“We simply create the advert on a PowerPoint slide and send it to a Rotarian printer, who converts it onto a JPEG type programme to agreed dimension and send it online,” added Steve.
“This time we used it to compliment the launch of Get Moving To End Polio at Cardiff Castle and all the purple buildings around the country.”