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Rotary News

Challenging the perceptions of Rotary

Challenging the perceptions of Rotary

A major advertising campaign to improve the image of Rotary and challenge perceptions has been launched by Rotary North East.

The campaign aims to dispel beliefs and myths about how it works and what it does, locally, nationally and internationally.

Member-focussed designs and eye-catching statements will appear in magazine publications, on social media and outdoor digital billboards across the region.

Flyers, banners, posters, and roll-ups can be created by individual clubs using the campaign theme and Rotary North East will facilitate the production to clubs for their own brand awareness activities.

The campaign started on October 1st and will run for two months.”

The campaign has been produced by the North East creative agency, Cowell + George, and conceptualised by Sunderland Rotarian Josey George, who is District brand officer and a member of the District Communication, Public Image and Membership committee.

Josey said: “The campaign was originally planned just for Sunderland, and uses real Rotarians to try and explain in a contemporary and colourful way the benefits and advantages of being a Rotarian.”

However, District Governor Alan Cartwright said the District team agreed that the concept applies to all parts of Rotary, so it is being rolled out across the region.

Print ads will also appear in one of leading regional business and leisure magazines, Northern Insight.

The concepts were given a trial run on electronic billboards for the 10 days of Durham Heritage at the Town Hall, which recorded a footfall of 1,200 and engagement with 1,000 plus engagements with members of the public.

The campaign started on October 1st and will run for two months.

Outdoor digital billboards will appear in high traffic areas in Newcastle, Sunderland, Durham, South Shields, Cramlington, Middlesbrough and York.

Member-focussed designs and eye-catching statements will appear in magazine publications, on social media and outdoor digital billboards across the region.”

Sponsored posts will appear on Facebook, Instagram, Twitter and Linked In and is supported by the District website, on which there is further information.

Print ads will also appear in one of leading regional business and leisure magazines, Northern Insight.

For more information contact Josey at joseyg@icloud.com